March 11, 2008
Last week I  attended two insightful meetings. One was put on by the Home Builders Association of Central  Arizona (HBACA) and the other was put on by Fannie Mae.
  
 
Both of these groups  said two things need to happen, we need to re-establish confidence in the market  and in doing so, banks need to loosen guidelines. Let examine the first  statement about confidence. As Real Estate Professionals need to be out there  preaching the "good word" of the Real Estate market. I know I am preaching to  the choir, but they said in order for the market to even BEGIN to make a  comeback, we re-establish confidence in buyers to come out and buy. We need to  be stressing that Interest rates are STILL LOW and home prices have  fallen significantly! Until we get these messages out to the  public, we aren't going to make a significance impact on the inventory we have  on hand. Due to this excess inventory, sellers and builders alike are going to  continue to cut prices until their homes start selling. However, they forewarned  of the potential hazards of doing this. As builders cut prices, that may have a  short term affect (3-5mos) in moving homes, the market will adjust to these  lower prices and thus cause the market to contract further, the same goes with  resale "fire sales."
  
 
In the Fannie Mae  meeting, they echoed what the HBACA said in that until the banks have assurance  that there is confidence in the market, big banks are going to continue to  tighten the lending guidelines. I once heard Wayne Stutzer from RBC Dain  Raucher state, what is happening with the banks and the Fed "is equivalent to  driving a "stick shift" car going 60mph, then putting it into first gear.  The car over revs and the wheels lock up." As a result, home sales "lock up" and  since buyers complaining they can't qualify, "the engine roars." If you add to  the mix, the rapid increase of foreclosures, banks seem to have painted  themselves into a corner. For instance, in the month of January alone, there  were over 5,300 Notices of Pending Foreclosures filed in Maricopa County! With  this staggering number of foreclosures, NOW is a perfect time for people to be  buying homes. If ever there was a "buyer's market" this is it! One thing that  was constantly being repeated was that we need to "get back to basics" and to  transition away from risky, aggressive loan programs. "Back to basics," includes  doing more Full Doc, Fannie/Freddy/Gov't Loans. With the addition of the High  LTV/Lender Paid MI programs like "My Community" programs plus an increase in FHA  limits, we can now help buyers get into the home they REALLY want and better  yet...can afford!
  
 
Here are some  recommendations that were given:
  
 
SELLERS:  
 Know who the target  market of your buyers and plan on selling below "fair market value." We  need to stress to sellers, that if they want to sell their home they need to be  realistic in price. As Real Estate professionals, we are cautioned not to cut  prices too low that will have negative impact on  market.
 
BUYERS: 
 Buyers, be a local player or at least partner up with someone who is local.  Locals know the areas and how they can differentiate one block from the next and  where area of growth are heading. With this in mind, I have seen a HUGE influx  of Canadian investors! But be cautious, many banks have since gotten rid of  their Non-Resident Alien programs, so this may be difficult to get them  financing. I work with 3 banks that can still get these loans done.  
  
 
THE REST  OF US: 
 Keep  head down and forge forward! Now is the time to be working "ON"  our business, building vital relationships for when the market does  return.
 Keep  costs down. With the uncertainty of business, now is the time to  keep our expenses low and making sure we are getting the most out of our  dollar.
 Increase  versatility. For those "cave dwellers" who have been order takers  for the past few years, we need to get out of our comfort zones and be out  meeting new people and being open to NEW business  opportunities.
 Know  competition. See what others are doing. See what is working and  what isn't. Success always leaves clues!
 Network...Network...Network!!!
 Lastly, get  paid for your work! Make sure the things you are doing are making  you money to cover your expenses. We need to make sure we don't fall victim to  overloading ourselves in low paying, "busy"  work.
  
 
Continued  Success and Significance!